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Series「A New Perspective on Pricing. Marketing for Growth with Pricing」

2025/05/22

What to Do? "Pricing" in an Era of Price Increases

While considering pricing in today's era, I will share the background behind the development of Dentsu Inc.'s pricing analysis service "Marketing For Growth With Pricing," launched in January 2025.

Fukada Ousuke, Takumi Katori

A New Perspective on Pricing. Marketing for Growth with Pricing [2/2]

Marketing

2025/03/17

Pricing Strategy in an Era of Price Increases. The Key is "The Price in the Consumer's Mind"

Dentsu Inc. has launched 'Marketing For Growth With Pricing,' a service that analyzes and scientifically approaches pricing. This article explains three key points about the service.

Yosuke Kitajima, Takumi Katori, Yusuke Tsuji, Mayu Kawashima

A New Perspective on Pricing. Marketing for Growth with Pricing [1/2]

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