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Series「The Realities of Chinese Tourists Visiting Japan in 2025: Insights from the Data」

2025/09/11

Unraveling Chinese Tourists in Japan Through Data from China's Largest Lifestyle SNS

Chinese visitors to Japan utilize rednote throughout their entire journey—before, during, and after their trip. Dentsu Inc. and rednote's operating company pooled their respective insights and data, exploring how to combine them to find a way to approach Chinese visitors to Japan.

Naoki Fujii, Hiroshi Masuda, Masaki Iwata

The Realities of Chinese Tourists Visiting Japan in 2025: Insights from the Data[4]

Marketing

2025/07/10

The True Profile of Chinese Tourists Visiting Japan (Part 2): Insights from Profiling

To achieve success in inbound marketing targeting Chinese tourists visiting Japan, it is essential to deeply understand the media and platforms they engage with daily and utilize them effectively. This time, we delve into their characteristics through a preliminary analysis based on information about the daily digital behaviors of Chinese tourists visiting Japan, provided by Dentsu Inc.'s digital audience data platform "Merkury."

Naoki Fujii, Hiroshi Masuda, Masaki Iwata

The Realities of Chinese Tourists Visiting Japan in 2025: Insights from the Data[4]

Marketing

2025/07/03

The True Profile of Chinese Visitors to Japan (Part 1): Insights from Ctrip Online Survey Results

This series delves deep into insights, leveraging data from major online platforms used by Chinese travelers, Dentsu Inc.'s proprietary online survey data, and unique data held by Dentsu China, to uncover the true nature of Chinese visitors to Japan. This installment reveals key points—such as travel purposes, purchasing tendencies, and consumption patterns—that can be practically applied to inbound marketing.

Naoki Fujii, Hiroshi Masuda, Masaki Iwata

The Realities of Chinese Tourists Visiting Japan in 2025: Insights from the Data[4]

Marketing

2025/06/26

The Current State of Chinese Outbound Travel: A Recovering Market and Evolving Travel Needs

This series leverages data from major online platforms used by Chinese travelers, Dentsu Inc.'s proprietary online survey data, and exclusive data held by Dentsu China to delve deep into insights and uncover the true profile of Chinese visitors to Japan. The first installment reviews trends in Chinese outbound travel for 2024 using publicly available data from the Chinese government and other sources.

Naoki Fujii, Hiroshi Masuda, Masaki Iwata

The Realities of Chinese Tourists Visiting Japan in 2025: Insights from the Data[4]

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