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    Series「Cashless Insight 2025: Structural Changes in Japan's Cashless Landscape」

    #Digital#Consumer Awareness Survey#Cashless payment#Finance
    モバイル決済は、中小店舗キャッシュレス化の”壁”を崩せるか　中小店舗が導入するキャッシュレス決済手段
    Customer Experience
    2025/10/22

    Can Mobile Payments Break Down the Barriers to Cashless Adoption for Small and Medium-Sized Stores?

    What impact is the major turning point in Japan's cashless payments, driven by cards, having on retailers? In "Cashless Insight 2025," Dentsu Inc.'s Saio Yoshitomi examines Japan's cashless payments from both consumer and retailer perspectives across two parts, offering a comprehensive overview.

    Yoshitomi Sairyo

    SeriesCashless Insight 2025: Structural Changes in Japan's Cashless Landscape[2]
    カードからモバイルへ…決済手段の主役が交代⁉
    Marketing
    2025/10/01

    As mobile payments become more integrated into daily life, how will Japan's cashless society change?

    Japan's cashless payments, driven by cards, seem to be reaching a major turning point. In "Cashless Insight 2025," divided into Part 1 and Part 2, Dentsu Inc.'s Saio Yoshitomi examines Japan's cashless payments from both the consumer perspective and the perspective of stores accepting cashless payments.

    Yoshitomi Sairyo

    SeriesCashless Insight 2025: Structural Changes in Japan's Cashless Landscape[2]

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