Dentsu-ho
/
    Category
    Theme

    Note: This website was automatically translated, so some terms or nuances may not be completely accurate.

    Series「NRF 2026: The Latest & Cutting-Edge Report on the Retail and Commerce Sectors」

    Marketing
    2026/05/15

    “Sporting Marketing” ~ Retail & Commerce Are Moving Toward “Marketing That Excites” (Part 2)

    In Part 1, as representative U.S. sports retailers, we compared the business models and retail media strategies of two companies: “Dick’s,” which is offline-centric, and “Fanatics,” which is online-centric.In this article, I’d like to delve deeper, touching on a wide range of other keynotes and sessions from NRF 2026, to explore the retail paradigm shift in the post-COVID and AI era, the outlook for the next quarter-century, and derive new perspectives and viewpoints for retail marketing in Japan.

    SeriesNRF 2026: The Latest & Cutting-Edge Report on the Retail and Commerce Sectors [2/2]
    “Sporting Marketing” — Retail & Commerce Are Moving Toward “Marketing That Excites” (Part 1)
    Marketing
    2026/05/12

    “Sporting Marketing” — Retail & Commerce Are Moving Toward “Marketing That Excites” (Part 1)

    The first event of 2026 was “NRF 2026: Retail’s Big Show,” held in New York City. Noriaki Kimura, who supports BX and DX initiatives for the retail industry at Dentsu Inc., will present his third annual report, divided into two parts: Part 1 and Part 2.

    Hitoshi Kimura

    SeriesNRF 2026: The Latest & Cutting-Edge Report on the Retail and Commerce Sectors [1/2]

    Most Liked Articles

    No most liked articles