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Series「TV Content Social Value Project」

2026/05/29

Why were young people in the Reiwa era so captivated by a romance drama set in the Showa era? —An analysis of Fuji TV’s “Nami Urarakani, Meoto Biyori”

Why did young people in the Reiwa era find a romance drama set in the Showa era so heart-fluttering? As we saw in Part 1, “Nami Urarakani, Meoto Biyori” continued to be rewatched even after the finale, with viewers repeatedly savoring the “heart-fluttering” moments from its iconic scenes—and the discussion even expanded to include ideals of marriage.The DENTSU DESIRE DESIGN FUKAYOMI team, which analyzes current consumer desires through media, explores the views on romance and values in the Reiwa era revealed by this drama.

Yuri Ishikawa

TV Content Social Value Project [2/2]

Exploring the "Viewing Journey" of That Drama! ~Fuji TV Drama "Gentle Waves, A Perfect Day for a Couple"~

Marketing

2026/05/19

Exploring the "Viewing Journey" of That Drama! ~Fuji TV Drama "Gentle Waves, A Perfect Day for a Couple"~

We analyzed data from the social media analytics tool “Buzz Vooon!” and program survey data for the series “Gentle Waves, A Perfect Day for Couples.” We observed that the number of posts increased with each episode, confirming that viewers were rewatching episodes and that interest in the original work and the theme song was growing. This drama became a hot topic primarily on social media, and we will explain exactly who was watching it and how.

Yoshiko Shiraiwa

TV Content Social Value Project [1/2]

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