"Georgia European" Series Coca-Cola Japan Launches New Campaign

On April 3, Coca-Cola Japan held a launch event for its new "Georgia European" canned coffee series campaign at the limited-time pop-up cafe "Coffee House European" in Shibuya, Tokyo (open until May 18). This series, developed in collaboration with specialty coffee shop Sarutahiko Coffee, pursues the rich flavor of regular coffee.

Atsushi Saito, General Manager of the Marketing & New Business Coffee Category, stated in his address: "We want coffee fans who care about taste to enjoy not just the drink, but also the time and space. We re-examined everything from beans to roasting and extraction, thoroughly pursuing deliciousness. Our key message is straightforward: 'As coffee, something you can truly enjoy.'"

Following this, talent Risa Yoshiki and author Akihiro Nakatani appeared as guests. Nakatani, unaware of the contents, tasted "Georgia European Aromatic Black" from a cup. After the reveal, he commented, "The line between regular coffee and canned coffee has disappeared." Appearing as a barista, Yoshiki remarked, "It has a clean aftertaste and a smooth mouthfeel."

The cafe hosts various workshops and events. It also conducts large-scale product sampling using digital coupons and convenience stores. Furthermore, a new TV commercial titled "Coffee House European Surprise," set in this cafe, is currently airing nationwide. At the "New Coffee Tasting Event," after participants finished their coffee, the words "Actually, it was canned coffee. GEORGIA European" appeared on the bottom of the cup. Participants showed expressions of surprise. Finally, the owner of Sarutahiko Coffee placed the product on a saucer, impressing upon them that it achieved a deliciousness even regular coffee lovers would recognize.

For details, visit the company's website.