Love Spell "Jewel L L Koi☆Collagen!"

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Shiseido held a press conference on April 14 at the Shiseido Building in Ginza, Tokyo, to announce a new commercial for "Shiseido The Collagen Jewel Sparkling," a carbonated beauty drink containing 10 types of beauty-supporting ingredients. Hirotaka Sato of the Healthcare Business Division introduced the product, stating, "With its jewel-like sparkling name and two flavors, it's a carbonated beauty drink designed to lift women's spirits."

 

 The TV commercials, "Airi's Spell" and "YUKA's Spell," feature actress Airi Taira and YUKA, vocalist of the music unit moumoon. The two share a room. When they drink the product while chanting the mysterious spell "Jewel L L Love☆Collagen!", will beauty spark and love arrive? That's the concept.

 

The two guests, appearing as themselves, engaged in conversation with the intimacy of real roommates. They revealed, "We really drink it while chanting the spell," and "We alternate the two flavors for morning and evening," while discussing their ideal romance, mentioning things like "taking three steps back and following" and "protecting each other." At the venue, moumoon's new song "Jewel," which became the CM song, was performed.

The CM-linked drama "How to Find Your Destiny Lover in 10 Days" begins streaming on the video service d video starting April 20th. Starring the same two individuals as the CM, this love story depicts their journey to finding their destiny lover across 6 episodes (approx. 10 minutes per episode).

The official website ( www.shiseido.co.jp/collagen/ ) features product information and allows viewers to watch the commercial.