The Day "Baseball" Became "Baseball": The Naming Father of SAMURAI JAPAN Reveals Another "Dream Stage"
On May 23rd, Akira Hirakata, COO of GEB Inc. and concurrently Deputy Director of Dentsu Sports Bureau, published his book, "The Day 'Baseball' Became 'Baseball': The Naming Father of SAMURAI JAPAN Reveals Another 'Dream Stage'" (Hinode Publishing).
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The Day "Baseball" Became "Baseball"
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The author, who has worked at the forefront of sports marketing for a quarter-century and conceived the name "SAMURAI JAPAN" for Japan's national baseball team, discusses the "dream stage" known as baseball from the perspective of a business strategist.
From Japan-U.S. baseball games, MLB Opening Games in Japan, and the World Baseball Classic to the relationship between advertising agencies and sports events, this book compiles 48 episodes revealing the "behind-the-scenes" of professional baseball and the majors.
The content is aimed at a wide audience, from professional baseball and Major League fans to business professionals and students.
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