Announcing the "Challenge JAL" Declaration First Program Released

Japan Airlines (JAL) held its "Challenge JAL Declaration Presentation" at the Nomura Real Estate Tennozu Building in Shinagawa Ward, Tokyo, on June 9. The event announced plans to introduce new products and services monthly starting this fiscal year and to launch programs supporting those who take on challenges.

The first program under this declaration is "JAL Next Athlete Mile," aimed at promoting sports and supporting the development of young athletes.
JAL Mileage Bank (JMB) members are invited to donate miles. JAL will match the donated miles dollar-for-dollar, and the combined total will be donated to athletic organizations. The funds will be used for purchasing equipment, covering travel expenses, and supporting tournament operations.

President Yoshiharu Ueki stated his resolve: "Without forgetting our gratitude to our customers, we will execute 'Challenge JAL' with a renewed determination to take on new challenges." He declared, "We will strive as one company to become the world's most chosen and beloved airline." Yoshitaka Iokibe, General Manager of the Mileage Business Division, explained the "JAL Next Athlete Mile" program, stating, "The environment for nurturing young Japanese athletes has not yet reached the level of leading sports nations. We want to build new cooperative relationships with sports organizations and make this socially meaningful project a success."

The target sports organizations for the donation are four: the Japan Football Association, the Japan Triathlon Union, the Japan Rugby Football Union, and the Japan Disabled Athletics Federation. The goal is to donate approximately 20 million yen within the year.

Four guests took the stage: Japanese women's national soccer team player Homare Sawa and triathlete Yuka Sato, representing the recipient sports organizations. Sawa spoke about the various challenges she faced when women's soccer had low visibility, stating, "I believe this project will lead to results by enabling athletes to compete in a better environment." Finally, as the first act of support for the next generation of athletes, a Mile Donation Ceremony was held, presenting the donation to athlete representative Yuka Sato.

Mile Donation Site: jal.co.jp/next-athlete/