Epic Content Marketing: The Ultimate Guide to Creating Content That Attracts Customers is now available.

Epic Content Marketing: The Ultimate Guide to Creating Powerful Content That Attracts Customers' (A5 paperback, 336 pages, ¥2,400 + tax, ISBN 978-4-532-60537-7)

June 23rd, translated by Akiko Gunji, Junko Okawa, Chitose Nagao, Masafumi Sakai, Tatsuhiko Daigo from Dentsu Inc. iPR Bureau, Takuma Shinomiya, Yoshiaki Nakazato, and Yuta Ishii of Dentsu Inc. Public Relations released the translated book Epic Content Marketing: The Ultimate Guide to Creating Content That Attracts Customers (by Joe Pulizzi / Published by McGraw-Hill Education / Distributed by Nikkei Publishing).

This is the second content marketing book translated by Dentsu Inc. iPR Bureau and Dentsu Public Relations, following "Think Like an Editor: 27 Secrets of Content Marketing " (by Rebecca Reeve), published by Shoeisha on January 27. It is a practical content marketing textbook by a leading U.S. expert.

True to one definition of "Epic" – "grand, majestic scale, a great voyage" – the author states that content marketing "must be a grand, enduring brand story." The term "content marketing," now a buzzword, means delivering the information your audience wants, when they want it, and prompting actions that benefit your business. In this book, the author, considered a leading authority on content marketing, provides a clear, step-by-step explanation covering its significance, creation, distribution, and management.

In this era of increasingly complex social media, what should excellent marketing communication look like? The author provides significant insights for us, who bear this challenge, on what to consider constant and what to view as variable. Practical tips are abundantly woven throughout, from creating an editorial calendar and establishing analytical metrics to whether or not to include external members.

This timely guide is essential for marketers and business professionals aiming to pioneer new frontiers—a must-have reference to keep on your desk.