Release of 'Digital Strategies Mastered by Ultra-Advanced Companies: Five Major Principles for Truly Becoming Stronger Through Data Analysis, SNS, and Cloud'

On September 4, "Digital Strategy for Super-Advanced Companies: Five Major Principles for Truly Becoming Stronger Through Data Analysis, SNS, and Cloud" (Authors: Bob Lord / Ray Velez, Commentary: Hidetoshi Tokumaru, Translator: Misae Yamada, Publisher: Nikkei BP) was released. This is the Japanese edition of CONVERGE, co-authored by Bob Lord, former CEO of Razorfish USA, and Ray Velez, its current CTO, with commentary by Hidetoshi Tokumaru, President of Dentsu Inc. Razorfish.

The Five Principles for Truly Becoming Stronger Through Data Analysis, SNS, and Cloud: Digital Strategies Utilized by Ultra-Advanced Companies (Trim size hardcover, 376 pages, ¥2,000 + tax, ISBN 978-4-8222-5031-7)

 

The original book was published last April. In an era of accelerating technological evolution, it concretely explains what companies must do to strengthen their digital strategy, drawing from the authors' experience. It offers highly insightful content even for Japanese companies where leveraging SNS and cloud services has become essential.

The original title of this book is "CONVERGE." This verb means "to merge" or "to bring together." As explained in the preface, the noun "convergence" is used as a key metaphor throughout the book, representing the practice of merging new technologies with traditional media and advertising to create synergistic marketing efforts. (Excerpt) This book details how two leaders of Razorfish, who pioneered integrating technology into marketing early on, guided clients to success through convergence in digital marketing.

(From the book's commentary)