The new-style music festival for the digital age, "THE BIG PARADE 2014," is happening!

The BIG PARADE 2014, a large-scale event centered around music, the internet, and startups, led by major music software company Universal Music, will be held for four days from September 12th to 15th at Daikanyama T-SITE, Digital Garage facilities around Daikanyama, and live houses.

Complex festivals combining conferences and live events, featuring both music and technology, are thriving globally. Examples include the U.S.'s SXSW (South by Southwest), the UK's The Great Escape in Brighton, and Singapore's Music Matters. These events significantly contribute to revitalizing the music market and the IT startup scene. THE BIG PARADE, which can be considered the Japanese version of these events, invites leading figures in advertising, creation, and social media related to the music business to share their vision for the next generation.
http://thebigparade.jp/lineup/

In addition to Universal Music, the event's organizing committee consists of six companies: MTV Networks Japan, Culture Convenience Club, Dentsu Inc., Hakuhodo Casting & Entertainment, and Asobi System.

■Event Overview
Name: THE BIG PARADE
Dates: Friday, September 12, 2014 - Monday, September 15, 2014 (Public Holiday)
Organizer: THE BIG PARADE Executive Committee
Venue: Daikanyama T-SITE and other locations
Details here.