Winners Announced for "ACC CM Festival"
The All-Japan Commercial Broadcasters Association (ACC) announced the winning entries for the 2014 54th ACC CM FESTIVAL on September 25. From 2,278 entries, the "Minister of Internal Affairs and Communications Award / ACC Grand Prix" and other awards were selected. Chairman Takashi Takada commented, "A key feature this year was the establishment of the Interactive category. We hope these awards invigorate the CM industry and inspire young people." The Minister of Internal Affairs and Communications Award / ACC Grand Prix winners in each category are as follows.
【TV Commercial Category】
Suntory Holdings / Pepsi NEX ZERO Momotaro "Episode.ZERO" Edition, Momotaro "Episode.1" Edition
(TUGBOAT / Yomiuri Advertising)
Commentary: TV Commercial Category Jury Chairman
Yasumichi Oka (TUGBOAT)
The award recognized the beauty and novelty of the visuals, and the creation of a grand worldview. The reason for the award was that the director and cinematographer's sensibility made the well-known "Momotaro" story appear very fresh.
【Radio Commercial Category】
Wacoal / Bras in General: The Bras Around Me - Sister / Same: Friends
（Dentsu Inc.）
Commentary: Radio Commercial Category Jury Chairman
Yoshimitsu Sawamoto (Dentsu Inc.)
This year's judging panel uniquely brought together radio enthusiasts and those interested in radio—including scriptwriters, editors, hosts, and bloggers. This allowed us to select a Grand Prix winner incorporating perspectives from creators, listeners, and broadcasters alike.
【Marketing Effectiveness Category】
Adidas Japan / Japan National Soccer Team Uniform "Come Together, Japan."
(SIX/TBWA\HAKUHODO/Yume no Hieda)
Commentary: Marketing Effectiveness Category Jury Chair
Yoshiyuki Tsuchihashi (Toyota Marketing Japan)
Elevated spectating into "participating in the sport," sparked a movement, and achieved phenomenal sales. A brilliant campaign that successfully combined the energy of Japan with the energy of the company.
【Interactive Category】*Newly Established
Honda Motor Co., Ltd. / INTERNavi Sound of Honda / Ayrton Senna 1989
（Dentsu Inc.）
Commentary: Acting Chair, Interactive Division Jury
Kazuhiro Suda (Hakuhodo)
Won the Grand Prix by a landslide. It recreated telemetry system driving history data through sound and light, bringing Senna back to life in the modern era and presenting a new branding method.
The above works will be posted sequentially on the ACC website starting late October.
Also announced on the same day was the 4th "Creators Hall of Fame." The following four individuals were selected.
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