Dentsu Inc. wins "Agency of the Year" and other awards at "Spikes Asia 2014"

From September 23rd to 26th, at the "Spikes Asia Festival of Creativity 2014" ^* held in Singapore, Dentsu Inc. was selected as "Agency of the Year."

Additionally, Dentsu Inc.-produced "Sound of Honda / Ayrton Senna 1989" (Honda Motor Co., Ltd.) won Grand Prix in four categories: Digital, Film, Outdoor, and Promo & Activation. "Mother Book" (Aoi Shokai) won Grand Prix in the Design category. "Banana Trophy" (Dole), produced in collaboration with Dentsu Young & Rubicam Inc., won Grand Prix in the PR category.

Furthermore, the group won 13 Gold Awards, 18 Silver Awards, and 24 Bronze Awards across 13 categories.

Furthermore, based on the total points earned across all award categories, the Dentsu Group (Domestic) placed third in the "Network of the Year Award," while Dentsu Creative X placed third in the "Spikes Palm Award" for production houses.

A total of 4,984 entries (across all 18 categories) were submitted to this festival.
The Dentsu Group's awards by category are as follows (numbers indicate number of awards won).

■Spikes Asia Festival of Creativity 2014

Branded Content & Entertainment Category (2 Gold Awards)
Design Category (Grand Prix 1, Gold 2, Silver 2, Bronze 3)
Digital Category (1 Grand Prix, 3 Gold, 2 Silver, 3 Bronze)
Film Category (1 Grand Prix, 1 Silver, 4 Bronze)
Film Craft Category (Silver 1, Bronze 2)
Healthcare Category (Gold Award 1, Silver Award 1, Bronze Award 1)
Media Division (2 Gold Awards, 1 Silver Award, 3 Bronze Awards)
Mobile Division (1 Bronze)
Outdoor Category (Grand Prix 1, Silver 2, Bronze 3)
PR Category (Grand Prix 1, Gold 1, Silver 1, Bronze 2)
Promo & Activation Category (Grand Prix 1, Gold 1, Silver 2, Bronze 1)
Radio Division (2 Silver Awards)

In addition, Dentsu Group's media agencies were also involved in works that won 2 Grand Prix, 1 Gold, 4 Silver, and 1 Bronze.

*Spikes Asia Festival of Creativity, which celebrates high creativity in the Asia-Pacific (APAC) region

The Festival of Creativity, which honors high creativity in the Asia-Pacific (APAC) region, is organized by the Lions Festivals, including Cannes Lions, Dubai Lions, and Eurobest, and published by Campaign Asia-Pacific.

and is operated in cooperation with Haymarket Media Limited, publisher of Campaign Asia-Pacific.

.

Entries must be publicly available in APAC. Categories include Branded Content & Entertainment,

Creative Effectiveness, Design, Digital, Direct, Film, Film Craft,

Healthcare (new category), Innovation (new category), Integrated, Media, Mobile, Outdoor, PR,

Print, Print & Poster Craft, Promo & Activation, and Radio.

http://www.spikes.asia/home/

 

Dentsu Inc. News Release
http://www.dentsu.co.jp/news/release/2014/1001-003830.html