Dentsu Inc. and Dentsu Tech Launch Face_in®: A Facial Recognition Communication Development Platform Utilizing Facial Recognition Technology

Dentsu Inc. (and Dentsu Tech) will begin ^{offering " Face_in®"} (Face-in) ^,* a facial recognition communication development platform utilizing NEC's facial recognition technology " NeoFace®".

Born from a collaboration between the Dentsu Group cross-functional team " ^_TM " (Underbar) ^※2, which specializes in communication planning and service development based on digital technology, ^{and NEC}, owner of "NeoFace" ^{boasting world-leading accuracy※3}, this service combines ease of implementation with high precision, enabling the deployment of various facial recognition communication solutions.

"Face_in ®" consists ^{of a database} for registering and managing facial feature data ^{and a facial recognition API※4}. Simply implementing the API into a website or application allows for easy integration of facial recognition functionality.

Services utilizing "Face_in ®" operate as follows: Users pre-register their facial photos via campaign sites or similar platforms. When they stand in front of cameras installed at retail locations, outdoor advertisements, or event venues, their facial data is instantly matched against the registered data in the management database. This enables personalized interactions, such as displaying messages tailored to the specific individual.

"Face_in ®" has already successfully completed proof-of-concept trials at events and outdoor advertisements, receiving positive feedback from participants. Based on this, the Dentsu Group has determined this platform can capture diverse application opportunities.

Moving forward, the group will leverage its creative talent, assets, and network to actively pursue new business opportunities that add value to "Face_in ®" for the powerful foundational technologies held by many companies, as well as contribute to branding.

<"Face_in ®" Logo Mark>

＜"Face_in ®" Overall Configuration Diagram＞

※1. "Face_in ®" is a registered trademark.

※2. The Dentsu Group-wide team " ^_TM " (Underbar) aims to develop services that realize new promotion and communication by digitally "connecting" different elements, contact points, and worlds, much like an underbar, as seen in concepts like "REAL_SOCIAL," "ONLINE_OFFLINE," and "YOU_WORLD."

※3. NEC's facial recognition technology "NeoFace" has achieved the top ranking in the National Institute of Standards and Technology (NIST) facial recognition benchmark tests for three consecutive times.

※4. API stands for Application Programming Interface. It is an interface that allows external applications (software or web services) to easily utilize parts of the functionality of operational software, application software, or web applications.

Dentsu Inc. News Release
http://www.dentsu.co.jp/news/release/2014/1031-003853.html