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'Improving Your Mental Constitution' Published: A Collection of Secret Strategies for Idea Generation Your Company Won't Teach You!
On November 25, Shinji Muto, a communication designer at Dentsu Inc., published his book "Improving Your Mental Constitution" (Nikkei Publishing).
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Improving Your Mental Constitution
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Trying to immediately apply the knowledge and techniques for idea generation learned from a guidebook in a work setting rarely goes smoothly. Even if you understand the theory, your mind doesn't work as you want it to.
It's like a baseball novice who, after learning the rules and tactics, tries to hit a home run in their first game. First, you must repeatedly practice the basics—like swinging a bat or playing catch—and transform yourself into someone with the "physical conditioning" to play baseball.
This book argues that improving your "mental constitution" is equally crucial. It explains concrete practical methods—small additions to daily actions and activities that require no special tools or space, fitting into any spare moment.
The author, who has spent 22 years working not only in advertising planning and production but also across programs, apps, picture books, product and business planning, and internal projects, shares know-how brimming with real-world insight. The woven-in anecdotes from the advertising industry are another appealing feature.
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