Live decoration of the tree in the Dentsu headquarters lobby using a 3D printer

Dentsu Inc.'s cross-group 3D project team, "Dentsu 3D = D3D," expressed the new style of manufacturing brought by digital fabrication through Christmas decorations. With the cooperation of Kabuku, Stratasys Japan, and the Hiroya Tanaka Laboratory at Keio University SFC, a 3D printer was installed in the lobby on the first floor of Dentsu Inc.'s headquarters building in Shiodome, Tokyo. This led to the decoration and exhibition project "FabEntrance on Christmas," featuring three-dimensional ornaments printed on-site.

Stratasys 3D printers arranged around the central tree

 

From December 15th to 25th (excluding holidays), 20 3D printers were installed in the lobby. Ornaments printed on-site were used to decorate a large Christmas tree. The lobby became a factory for creating 3D-printed items. Christmas decorations, born from the ideas of diverse creators, were added one after another, and the tree was completed on Christmas Eve, the 24th.

Printing in progress

 

3D printers can output complex shapes as single, ready-to-use objects.

 

This project is part of the " Good Entrance, Good Innovation " initiative, which aims to transform the entrance of Dentsu Inc. headquarters building through employee creativity.