Dentsu Inc. and TV Tokyo, alongside TV stations from Toyama and Ishikawa Prefectures, have joined hands to produce the 12th installment, "Hokuriku Shinkansen/Friend-Ship Project ~Parent-Child Baton~," airing from February 12th.

Dentsu Inc. and TV Tokyo, as the 12th installment of the "Let's Join Hands Friend-Ship Project," have produced a mini-program titled "Hokuriku Shinkansen/Friend-Ship Project ~Parent-Child Baton~." With the cooperation of TV stations in Toyama and Ishikawa Prefectures, this program conveys a message to society at large centered on the concept of "family bonds." It will air starting February 12th with the participation and cooperation of sponsoring companies.

Since its launch in March 2007, this project has aired infomercials themed around various human bonds—friendship, family, marriage—with each installment featuring collaborative messages from 3-4 companies across different industries, drawing significant attention.

On March 14, 2015, the Hokuriku Shinkansen opened between Nagano and Kanazawa. This line is crucial for connecting the Kanto and Kansai regions via the Hokuriku region. In response, the local Toyama and Ishikawa stations joined forces to deliver a new message for 2015.

This time, a collaboration between three sponsoring companies (Seiko Watch, Microsoft Japan, and Bandai) will feature a 90-second main drama-style segment and a 30-second infomercial introducing products and services. This aims to enhance the synergy between the mini-program and the infomercial, delivering a message that transcends the typical commercial slot.

[Project Overview]
■Project Name: " Let's Join Hands: Friend-Ship Project"
■Sponsors: Seiko Watch Corporation, Microsoft Japan Co., Ltd., Bandai Co., Ltd.
■TV Tokyo Broadcast Dates
・Episode 1: February 12 (Thu) 20:54–21:00, February 13 (Fri) 22:48–22:54
・Episode 2: February 19 (Thu) 8:54 PM - 9:00 PM, February 20 (Fri) 9:54 PM - 10:00 PM
・Episode 3: February 26 (Thu) 9:48 PM - 9:54 PM, February 27 (Fri) 9:54 PM - 10:00 PM
*Times subject to change depending on the day's program content.

■Toyama Station / Ishikawa Station Broadcast Dates
・Episode 1: Saturday, February 28, around 8:56 PM - 9:00 PM
・Episode 2: March 7 (Sat) approx. 8:56 PM - 9:00 PM
・Episode 3: March 14 (Sat) approx. 8:56 PM - 9:00 PM
※Times subject to change depending on the day's programming.

■Program Title: "Hokuriku Shinkansen/Friend-Ship Project ~Parent-Child Baton~"
■Cast: Shinji Furuhata, Ryo Iwamatsu, Sanae Miyata, and others
■Program Content: A story about rediscovering family bonds through the struggles of a father and son as the son leaves for Tokyo to pursue his dreams.
■Planning & Production: TV Tokyo Corporation, Dentsu Inc., Geek Pictures Inc.
■Cooperation: Hokuriku Broadcasting Co., Ltd., Toyama Television Broadcasting Co., Ltd., Tulip Television Co., Ltd.,
Hokuriku Broadcasting Co., Ltd., Ishikawa Television Broadcasting Co., Ltd., TV Kanazawa Co., Ltd., Hokuriku Asahi Broadcasting Co., Ltd.

【Concepts and Infomercial/Program Titles for Episodes 1–11】
Part 1: Friendship / 60-Second Friendship Story
Part 2: Family Bonds / 90-Second Family Story
Part 3: Couple / 90-Second Story of Marital Bonds
Part 4: Family / 90-Second Family Bond
Part 5: Couple / 90-Second Couple's Bond
Part 6: Family / 30-Second Family Bond
Part 7: Couple / Friend-Ship Project ~Taking You in the Passenger Seat~
Part 8: City / Friend-Ship Project ~The Dream You Taught Me~
Part 9: Encounter / Friend-Ship Project ~Taku's Taxi~
Part 10: Family / Friend-Ship Project ~The 30th Anniversary Wedding~
Part 11: Family / Friend-Ship Project ~The 15-Year Reunion~

 

Dentsu Inc. Information
http://www.dentsu.co.jp/news/topics/2015/0129-003951.html