Like a "film festival" New "Alphard" PR Event

Toyota Motor Corporation held a PR event for its new luxury saloon, the Alphard, titled "TOYOTOWN presents ALPHARD Film Awards" at Roppongi Hills in Tokyo on January 28. Concurrently, it began airing new TV commercials on the 27th: the "Dubai Prologue" edition, the "Dubai DAY" edition, and the "Dubai NIGHT" edition.

The event was set as a scenario where a special Alphard movie won an award at a film festival. The Roppongi Hills Arena was covered with the familiar red carpet seen at film festivals. As an orchestra performed the commercial's theme live and reporters waited, an Alphard glided smoothly across the carpet. The car stopped in front of the stage, and out stepped the new advertising characters: actor Masahiro Motoki and actress Keiko Kitagawa, both dressed up.

As award recipients, they declared, "We just arrived from Dubai!" and "We're heading to the awards ceremony now!" before moving to the venue, TOHO Cinemas Roppongi.

The prologue to the new Dubai 3 commercial begins: "In Toyotown, there is a couple who never leave the town. Today, they are traveling the world once again." Set in Dubai, United Arab Emirates, this marks the first collaboration between Motoki, playing an international businessman, and Kitagawa, his business partner. Against futuristic, spectacular scenery, the Alphard and the pair display various expressions in both daytime and nighttime scenes. Meaningful conversations add to the film-like, high-end production. What is their relationship? Where are they headed next? What are their roles in Toyotown? The future developments are intriguing. The tagline is "Make luxury cars the heroes."

At the ceremony, after screening the award-winning "Alphard in Dubai," the two leads were joined on stage by Matsuko Deluxe, who plays the legendary charismatic saleswoman in the Toyotown series commercials. Matsuko presented each actor with a trophy inspired by their character, and they shared behind-the-scenes stories from the commercial shoot. When the conversation turned to their future relationship, Matsuko "Something's bound to happen between them. But since Mother is the head of Toyotown, it's complicated , " referencing the relationship between Motoki and Kirin Kiki, sparking laughter in the audience.When Kitagawa mentioned, "I've been using the Alphard for work since my debut," Motoki shared an anecdote: "When my child was born, Kirin drove the Alphard to the hospital." Matsuko then chimed in, "My personal car is a Toyota too!" sparking an unexpected appeal battle.

The special site ( http://toyota.jp/alphard/cp/ ) features the commercial and special movie.