Dentsu Inc. Razorfish has developed and launched a new marketing support platform service called "TONARIWA," utilizing LINE Business Connect, a corporate system service provided by LINE.
Dentsu Inc. Razorfish developed the "TONARIWA" service based on insights into client needs and marketing challenges gained through extensive planning and execution experience in marketing campaigns, as well as consulting on the operation of social media accounts, including LINE Official Accounts.
The service packages three core functions as its basic offering, tailored to LINE's characteristics and corporate marketing needs, enabling swift and cost-effective implementation. Additionally, the system is designed to allow functional expansion to meet individual marketing requirements.
<Functions Provided in the Basic Service>
1. "Segmented Delivery Function" enabling precise information delivery to specific users
2. "Talk Function" enabling interactive conversations with users
3. "Application Form Creation Function" that can be linked with campaigns
With these core functions and the ability for functional expansion, "TONARIWA" can be utilized as a solution that meets the diverse marketing needs of various companies, from campaign utilization to CRM utilization of LINE Official Accounts.
About"LINE Business Connect" A service where LINE provides various official account functions to businesses via API, allowing companies to customize and utilize them. By using this service, businesses can go beyond the one-way message delivery typical of traditional corporate official accounts to LINE users, enabling them to send more optimized messages to specific users. Furthermore, with user consent, businesses can link their existing databases or proprietary systems with LINE accounts. This extends its use beyond a mere messaging tool, enabling its application as a customer relationship management (CRM) tool or a business solution tool (*). *LINE does not retain customer data linked to LINE accounts for any company.
