D2C Inc. and its group creative boutique Kakezan have established the digital planning project "TWIST LAB" (hereafter TWIST LAB).
It aims to become a testing ground for pioneering digital marketing initiatives that become "future solutions" by maximizing the potential of creativity and technology. Beyond addressing corporate business challenges, it also seeks to contribute to societal issues, operating with the goals of "making outdated advertising more innovative," "making all services more convenient," and "making this society a more comfortable place."
The core of its activities are ideathons, either commissioned by advertisers or independently organized. Collaborating not only with its in-house idea group but also with production studios, specialized creators, university labs, and technical researchers, the lab will produce diverse outputs spanning IoT, service design, media development, and communication design.
The lab is currently recruiting advertisers to collaborate on projects and partner companies with advanced digital capabilities. It is also publicly recruiting participants for its "Rent a Tram! Idea Generation Workshop" scheduled for March 5th.
