Dentsu Inc. Headquarters Lobby, featuring the Tokyo Mirai Ideathon in collaboration with the MIT Media Lab

The "Good Entrance, Good Innovation." project stages various initiatives in the lobby of Dentsu Inc. headquarters office in Shiodome, Tokyo. This time, it features an exhibition highlighting the "Tokyo Mirai Ideathon" event, held from February 23rd, which invited research students from MIT Media Lab in the US.

This ideathon, hosted by Digital Garage, ISID InnoLab, and Dentsu Inc. (with cooperation from MIT Media Lab and Mori Building), took place in Tokyo on February 23 and 24. It's an idea-generation event where participants split into multiple teams, progressing from brainstorming to presentation. Based on 10 themes including healthcare, communication, urban landscapes, and work, seven teams proposed "visions of the future in 2030."

The lobby features event introductions alongside exhibits showcasing MIT Media Lab research projects. The exhibition runs until February 27.

Reference: Good Entrance, Good Innovation. Dentsu Inc.'s Innovation Starting at the Entrance [2014.11.12]