The book "Planners Scheme Three Times" is now published!

On February 25, 2015, the book "Planners Scheme Three Times" (published by Nikkei Business Publications) was released.

 

In today's world of remarkable media development and information saturation,
To get companies or individuals noticed for the information they disseminate, one must cultivate a mindset of "plotting" their plans.

The author making this argument is copywriter Satoshi Umeda, who created the Georgia canned coffee ad featuring actor Takayuki Yamada, which ranked No. 1 in TV commercial popularity.
Drawing from his experience, Umeda introduces methods for scheming up plans, referencing various case studies.

The book identifies the core of this "scheming" as creating that "Oh, I didn't see that coming!" moment that surpasses people's predictions and expectations. It teaches the mindset for creating "strong plans that won't be ignored" by thinking beyond "I figured that would happen."
Centered on the theme of "cultivating lifelong planning skills" rather than mere techniques or skills, it is packed with content useful not only for marketing professionals and advertising practitioners, but for all planners.