Media Takeover Ahead of the Film "The Curtain Rises" Release

The production committee for the film "The Curtain Rises," opening Saturday, February 28, is running a campaign dubbed "The Greatest Promotion Operation in History (※Company Comparison)" that has taken over mass media, the web, and transit advertising.

This promotion features the lead actress, a member of Momoiro Clover Z, personally conducting promotional activities for the film, including: ① Touring all 127 theaters for stage greetings, ② A special advance screening of "The Curtain Rises" with a live performance and talk at the Sanuki Film Festival, plus a live viewing event, and ③ Broadcast of a special TV program. As the fourth and final element, a joint advertising campaign with three sponsoring companies (Yonekyu, AEON MALL, SKY Perfect JSAT) is being implemented.

The fourth phase runs from mid-February to early March, coinciding with the film's release, and includes the following:

・Photo exhibition featuring 100 images at 63 stations in and around Tokyo
・TV commercials (each company)
・Full-page life-size newspaper insert advertisements
・201 types of original digital signage
・Pillar-wrapped posters inside station buildings

Momoclo is appearing everywhere in Tokyo and its suburbs!!
Reference: Movie "The Curtain Rises" Project Site ( http://maku-daisakusen.jp/ )

100-Photo Exhibition at 63 Stations in Tokyo and Surrounding Areas (Partial)

 

Original Digital Signage

 

60-Tier Life-Size Newspaper Insert Ad