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Published Date: 2015/03/09

Discussion on 4K/8K Content Production 240 participants listened intently.

The Next Generation Broadcasting Promotion Forum (NexTV-F) held its second "4K/8K Content Producers and Technicians Meeting" on March 5 at SHIDAX HALL2 in Shibuya, Tokyo. NexTV-F was established in 2013 with members including NHK, major commercial broadcasters, pay satellite broadcasters, consumer electronics manufacturers, telecommunications carriers, and trading companies. It aims to realize next-generation broadcasting services early by examining transmission/reception regulations and specifications, and conducting test broadcasts. At this meeting, engineers and creators who provided verification 4K/8K content as part of a Ministry of Internal Affairs and Communications project presented their footage while explaining current production realities and challenges. A panel discussion followed, with 240 attendees listening to the latest information on 4K/8K content production.

At the outset, Akira Tanaka, Chairman of the NexTV-F Content Committee, stated: "Broadcasting equipment is evolving at an astonishing pace, dramatically transforming production environments. Channel 4K launched in June last year, and on March 1st this year, SKY PerfecTV! launched the first commercial 4K dedicated channel. An 8K test broadcast is scheduled for summer 2016. The worldview creators wish to convey gains expressive power by using 4K and 8K as tools. I hope today's discussions among production professionals will deepen." The event proceeded in three parts: "Travelogues, Nature, Culture, Documentaries"; "Hobbies, Sports, Variety, Music, Drama"; and "8K".

In the "Travelogues, Nature, Educational, Documentary" segment, producers from the National Regional Video Organizations Council, Japan Cable Television Federation, TV Tokyo/BS Japan, and Dentsu Inc. took the stage. Each company presented footage they produced, highlighting the unique visual expressiveness of 4K, the challenges encountered during filming, and technical issues.

Tetsuya Tsukamoto, Art Director at Dentsu Inc. CDC, presented his concrete-themed work "Concrete Era." This being his first program production, he stated, "I entered it as a grand experiment. By capturing ordinary scenery in 4K, I wanted viewers to experience a slightly different perspective and sensation than usual."

Mr. Tsukamoto of Dentsu Inc. CDC discusses the production story behind the 4K work "Concrete Era"

Over 1,000 shots were captured during location filming, and 4K truly reveals incredible depth and detail in landscapes. Sometimes during editing, we noticed things captured that even the cameraman hadn't realized were there," he reflected. "In some cases, 4K broadcasting makes you forget about the TV as a 'box' and instead becomes a kind of 'window'. It has the potential to expand the very 'experience' of watching television. If we approach 4K programming with the intent to create a new 'experience' distinct from 2K, that's where the future lies."

Following Part 1, production and technical staff from five companies and organizations took the stage in the "Hobbies, Sports, Variety, Music, Drama" and "8K" segments to share their respective initiatives.

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