Aim for Young Cannes! PR Department Study Session Held on 3/17

The 2015 Young Lions Competition Japan Selection Office will hold a preparatory study session for the domestic selection judges of the Cannes Lions PR category on March 17 at the Hamarikyu Gardens Conference in Tsukiji, Tokyo.

Entries are now being accepted (until March 18) for the Japanese selection of the Young Lions Competition (Young Cannes) PR category, ahead of the 62nd Cannes Lions International Festival of Creativity, held in Cannes, France, from June 21 to 27.

Young Cannes is a competition where teams of two representatives from each country, all under 28 years old, are formed. They must submit work addressing a challenge given on-site in Cannes within 24 hours. Gold, Silver, and Bronze awards are decided from among the entries.

There are six categories: Design, Print, Cyber, PR, Film, and Media. National selections will be held in each category to determine the Japanese representative team. In the PR category, newly established in 2014, the Japanese representative team won Gold.

The 2015 PR category national selection will be judged by a panel of six: Koichiro Shima of Hakuhodo Kettle (Chair), Shigeru Ishida of Dentsu Inc., Osamu Iguchi of Dentsu Inc. PR, Saori Yoshiya of Platinum, Tetsuya Honda of Blue Current Japan, and Naoko Miyakawa of Hakuhodo.

A preparatory briefing session for the domestic selection judges will be held on the 17th, the day before the PR category entry deadline, starting at 6:30 PM. As this marks the second year of the category, the session will cover "Trends and Strategies at Young Cannes" based on last year's results. Additionally, the Japanese team that won Gold last year will share their specific competition experience, and a discussion with the judges on the theme "Ideas Cannes Values" is also planned.

From top left: Mr. Shima, Mr. Ishida, Mr. Iguchi,

Mr. Yoshiya, Mr. Honda, Mr. Miyakawa

Study Session Overview

■Date and Time
Tuesday, March 17, 18:30–20:00 (Doors open at 18:00)
■Venue
Hamarikyu Garden Conference
2F, Hamarikyu Mitsui Building, 5-6-4 Tsukiji, Chuo-ku, Tokyo
■Map
http://www.hamarikyu-garden-conference.jp/access/
■Access
5-minute walk from Tsukiji Market Station (Toei Oedo Line)
7-minute walk from Shiodome Station (Toei Oedo Line / Yurikamome)
10-minute walk from JR, Tokyo Metro Ginza Line, Toei Subway Asakusa Line "Shinbashi" Station
■Registration
Pre-register via the URL below
https://pro.form-mailer.jp/fms/d51e21e071424
■Deadline
March 16 (Mon) 20:00
■Eligible Participants
Those considering participation in Young Cannes
※Please check the following site for eligibility requirements for the domestic selection entry
http://yclc.net/guideline/
■Program
・Opening remarks by the Jury President and introduction of jury members
・Trends and Strategies for the Young Cannes PR Category
・Discussion with the 2014 Gold Winner and Judges
■Speakers
＜Judges＞
Koichiro Shima, Hakuhodo Kettle
Mr. Shigeru Ishida, Dentsu Inc.
Mr. Osamu Iguchi, Dentsu Inc. Public Relations
Platinum: Saori Yoshiryu
Blue Current Japan: Tetsuya Honda
Hakuhodo: Naoko Miyakawa

<Guest>
2014 Young Cannes PR Category Japan Representative
TBWA∖HAKUHODO: Tetsuya Umeda
&nbsp;Yuichiro Okada, Asatsu-DK

■Related Links
・2015 Young Cannes Lions Competition Application Guidelines
・PR Category Entry Page

■Contact
2015 Young Lions Competition Japan National Selection Office