The e-book "Where Great Jobs Are Born: Dentsu Inc. Design Talks [Minutes Book Combined Edition]" is now available!
On March 19, 2015, BookWalker released 'Where Good Jobs Are Born: Dentsu Design Talks [Minutes Book Combined Edition]' through its dedicated e-book label, Kadokawa Minutes Book.
■For those who want to turn their "work" into "Good Jobs."
Rethinking what's common sense and what's not—this volume compiles all five books of the 'Dentsu Design Talk' series, which recreates closed seminars held over 100 times within Dentsu Inc., now available as an e-book.
The stories shared by senior colleagues who have worked proactively reveal the process behind creating good jobs. These insights offer numerous hints for transforming your current "work" into a "good job," applicable not only to job hunting, entrepreneurship, management, product development, new ventures, and advertising, but to any existing work. What is a core idea? What can research really tell us? Can social contribution become business? Is being an innovator tough? What's the best way to solve problems?
It is precisely where many problems and various concerns exist that the potential to create "Good Jobs" lies.
<WHERE Good Jobs Are Born: Dentsu Inc. Design Talk [Minutes Book Combined Edition] Overview>
■Authors: Dai Tamura, Kenji Shiroto, Keishi Otomo, Takuma Takasaki, Kazufumi Nagai, Osamu Fukushima, Susumu Namikawa, Koichiro Shima, Keiichi Higuchi (in no particular order)
■Planning: Aki Kanahara (Dentsu Inc.)
■Edited by: Masanobu Sugatsuke (Sugatsuke Office)
■Cover Design: Yoshihiro Yagi (Dentsu Inc.)
■Release Date: March 19, 2015
■Suggested Retail Price: ¥800 (excluding tax)
■Contents
"What is Innovation from an Advertising Agency?" Parts 1 & 2
Hiroshi Tamura × Kenji Shiroto
・Ideas are about creating methods
・Understand, Imagine, Realize
・Research is not just investigation
・From scaling up to scaling out
・Three Perspectives: An Aunt, a Fifth-Grader, and Myself
・When you get down to it, innovation is nothing but conviction
・Think ecosystem, not just business
"Wrestle with the Story!"
Keishi Otomo × Takuma Takasaki
・Staying faithful to the original work
・Selfish, proactive people are more interesting
・Fiction that makes you want to relive it
・A changed sense of reality after the earthquake
・What constitutes globally appealing entertainment, and more
"How to Spread Social Design"
Kazufumi Nagai × Osamu Fukushima × Susumu Namikawa
・From Branding to Social Design
・What Advertising Agencies Can Do to Improve Society
・Start with Small Actions
・How to Connect Personal Motivation to Social Good, and More
"To solve the problems right here, right now, we'll overcome them with ideas."
Koichiro Shima × Keiichi Higuchi
・The "Bookstore Award" Born from Booksellers' Frustrations
・Use titles that effectively achieve your goals
・Professional? Or Manager?
・Just ideas alone won't solve problems
・People Will Move for a "Greater Cause"
・Japan's current abundance of problems is an asset, among other things
E-book available here
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