Note: This website was automatically translated, so some terms or nuances may not be completely accurate.
Dentsu Inc. and umari Collaborate to Develop and Sell Disney <JAPAN Classic> Series Products ― Japanese Artisans Express Disney's Worldview; Available at Major Department Stores Starting March 25 ―
Based on a product licensing agreement with Walt Disney Japan, Dentsu Inc., in collaboration with umari, will develop and sell products utilizing Japanese traditional crafts and techniques as the Disney <JAPAN Classic> series.
The Disney <Japan Classic> series aims to bring Disney's worldview to life through Japanese techniques and culture worth passing on to the next generation. It was created by selecting traditional crafts and techniques from various regions, aiming to produce products that will be cherished and used widely and for generations, from children who will shape the future to their families.
By linking the storytelling inherent in Disney characters with the messages embodied in traditional crafts and techniques, the series provides products that allow people of all ages to enjoy authentic experiences and refine their sensibilities.
The first products in the series will be released starting March 25, 2015. The lineup includes seven products, such as the "Winnie the Pooh / Hokuriku Traditional Industry Takaoka Aluminum Ice Cream Spoon" made from high-purity aluminum-magnesium alloy by a long-established foundry in Takaoka City, Toyama Prefecture, and the "Winnie the Pooh / Hirudani Washi New Letter Set" using traditional Hirudani washi paper from Asahi Town, Toyama Prefecture.
Each item is crafted with the thoughtful skill of master artisans. An additional 15 to 20 products are planned for release in the 2015 fall/winter season.
The first batch of products will be available starting March 25 at Ginza Mitsukoshi, followed by the following Takashimaya and Isetan stores and sites:
・Ginza Mitsukoshi, 10th Floor G Space: Wednesday, March 25 - Tuesday, April 7
・Shinjuku / Kyoto Takashimaya: Wednesday, April 1 - Tuesday, April 7
・Nihonbashi/Osaka Takashimaya: Wednesday, April 8 - Tuesday, April 14
・Takashimaya Online Store: Wednesday, April 1, 10:00 AM
http://www.takashimaya.co.jp/shopping/
・Isetan Shinjuku Main Building 6F West Park: Wednesday, April 29 - Tuesday, May 5
Additionally, the official website for the Disney <Japan Classic> series ( http://d-japanclassics.jp ) will open.
The logo and product images for Disney's <Japan Classic> series are as follows.
〈AboutumariCo., Ltd .〉
・Company Name: umari Co., Ltd.
・Location: Roppongi Farm 2F, 6-6-15 Roppongi, Minato-ku, Tokyo
・Representative: Hima Furuta (Representative Director)
・Established: December 5, 2005
・Website: http://www.umari.jp/
・Business Overview: umari creates new systems for a better future. We handle project design, concept design, total production for architecture, web, music, cuisine, and brand production for corporations and municipalities.
Was this article helpful?
Share this article
