Dentsu Inc. wins "Advertising Agency of the Year" and "Interactive Agency of the Year" at the 18th Asia Pacific Advertising Festival (ADFEST 2015).

The 18th Asia Pacific Advertising Festival (ADFEST 2015) ^※1 was held over three days from March 19 to 21 in Pattaya, Thailand. Dentsu Inc. was awarded "Advertising Agency of the Year" ^※2 and "Interactive Agency of the Year" for the second consecutive year as the sole advertising agency.

Among the works Dentsu Inc. was involved in producing, it won the top prize, the Grande Lotus, in the "Design" category. Across the entire Dentsu Group, it won 4 Gold, 15 Silver, and 22 Bronze Lotus awards, plus the Branded Content Lotus, totaling 43 awards.

(Numbers below indicate number of awards)

・Film category (1 Gold, 3 Silver, 3 Bronze)

・Outdoor category (Bronze 3)

・Interactive category (Silver 3, Bronze 3)

・Mobile Category (Bronze 2)

・Direct Division (Bronze 1)

・Promo Category (Silver 2)

・Design Category (Grande 1, Gold 3, Silver 2, Bronze 4)

・Print Craft Category (Bronze 2)

・Film Craft Category (Silver 3, Bronze 3)

・Media Division (Silver 2, Bronze 1)

・Brand Content & Entertainment (Branded Content Lotus 1)

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*1: ADFEST, established in 1998, is the largest advertising festival in the Asia-Pacific region. Operated under the auspices of the Federation of Asian Advertising Associations (AFAA), it is recognized as one of the world's most prestigious advertising awards. This year, 1,033 participants from 57 cities entered a total of 3,295 works across 18 categories: Film, Press, Outdoor, Radio, Interactive, Mobile, Direct, Promo, Design, Print Craft, Film Craft, New Director, Media, Branded Content & Entertainment, Effective, Integrated, Inova, and Lotus Roots.

 

※2: Dentsu Inc. won "Advertising Agency of the Year" in 2011, 2012, and 2014. Dentsu Group's Taproot (now Taproot Dentsu, located in Mumbai, India) won the award in 2013.

 

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Dentsu Inc. News Release
http://www.dentsu.co.jp/news/release/2015/0324-003999.html