Morinaga Milk Industry Let's dance the Bifidus at "Smile Bifidus Park"!

Morinaga Milk Industry has launched the "Bifidus BB536 Family Smile PROJECT" promotion for its "Bifidus BB536" yogurt series, which contains Bifidobacterium BB536. The campaign emphasizes that it's "not sour, keeps the bacteria active, and is perfect for families." "Bifidas BB536 Plain Yogurt" achieves a less sour taste and helps regulate the intestinal environment by delivering the beneficial "Bifidobacterium BB536" bacteria to the large intestine while keeping them active.

Through this project, the company will continuously share product information supporting moms concerned about their family's health via TV commercials, in-store promotions, and events. As the first initiative, the "Smile Bifidus Park" event is being held from April 23rd to 26th at the Seaside Deck of LaLaport Toyosu in Koto Ward, Tokyo. The park features a large Bifidus balloon for photo opportunities, the "Bifidus Lab" where visitors can see Bifidobacteria in action, a panel corner to learn about yogurt, and a tasting booth.

The opening ceremony on the first day featured talent Emiri Henmi, representing family-oriented moms, and child actress Hana Toyoshima. Both expressed a dislike for sourness, stating, "I make dishes sweeter to suit my taste," and "I love yogurt, but I prefer it not too sour." After tasting Bifidus yogurt, they showed surprised expressions, remarking, "I can taste its natural sweetness," and "It's mellow and not sour." The product characters Bihkun, Das-chan, and Akudaman took the stage. Together with Ms. Henmi, Hana-chan, and visiting parents and children, they energetically danced the Bih Dance, a dance to make your tummy happy. Similar events will be held in Fukuoka (May 30-31), Kyoto (June 13-14), and Nagoya (July 4-5).

The website ( http://bifidus.jp/fun/familysmile_pj/ ) features event information, dance tutorial videos, and the new TV commercial "Bihidas: Don't Cry," which features children's tearful and smiling faces.