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The slogan is "Play to the fullest!" Honda begins airing new TV commercial for motorcycles
Honda began airing a new motorcycle TV commercial on April 25th, aiming to convey the joy of motorcycles to younger generations.
The day before, on the 24th, a commercial launch event was held at the Honda Welcome Plaza Aoyama in Minato Ward, Tokyo. Shinji Aoyama, Director and Head of the Motorcycle Business Division, explained, "Demand for mopeds peaked in 1984 and has been declining year by year. We produced this commercial to convey new appeal, focusing mainly on university students, such as the fun of using mopeds and the possibilities for play." He also referenced the "Motorcycle Industry Policy Roadmap," a growth strategy for the motorcycle industry compiled last year by motorcycle-related organizations and local governments. He mentioned the goal of increasing domestic new vehicle sales from 400,000 to 1 million units by 2020. To achieve this, he stated Honda aims to actively engage with the younger generation not only through commercials but also by utilizing social media and collaborating with university festivals.
The new TV commercial, titled "Golden Bomber Takeoff," features the visual kei air band Golden Bomber (Kinbak). It brightly and cheerfully depicts them and university students riding mopeds around town, cheering "Let's play hard on our mopeds!" The song used is "Suki Dake ja Tarinakute" (Love Alone Isn't Enough), written specifically for the commercial by Golden Bomber's Kiryuin Sho.
All four members appeared on stage wearing the CM outfits. They talked while straddling the bikes used in the shoot. Kiryuin shared his feelings at the time, saying, "Honda's request for us to appear was super pressure." When Mr. Uta Hiroba happily revealed that he got his moped license for the shoot, Mr. Yutaka Kiyabu immediately teased him, saying, "Uta Hiroba's excitement was annoying." Mr. Kenji Tarumisake confessed that he was the only one who had to do the free fall shoot, which he was not good at and found difficult.
Nevertheless, the four remained in high spirits throughout, expressing their desire to go out and play together again, just like in the commercial. At the end, they appealed to viewers, saying, "With the nice season coming up, please buy a moped and have lots of fun."
On the campaign website ( http://www.honda.co.jp/gentsuki/ ), you can watch the commercial and behind-the-scenes footage, as well as the original PV Honda commercial version of the song.
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