Tiger Magic Bottle New TV Commercial Starring and Directed by Matsuko Deluxe!?

Tiger Corporation is airing new TV commercials for its "GRAND X" series of cooking appliances, which promotes the concept "Deliciousness that moves you." The "Tasting" and "Ingredients" editions (produced by Dentsu Inc. Kansai Branch and Engine Film) both feature talent Matsuko Deluxe.

In the "Tasting" edition, Matsuko eats home-cooked meals prepared using products like the "Clay Pot Pressure IH Rice Cooker 〈THE Freshly Cooked〉" and the "IH Ceramic Grill." Her hearty eating style, expressions, and her unique way of describing the deliciousness captivate viewers. In the "Ingredients" edition, she notices the quality of the clay pot and is impressed.

For this shoot, no script or rehearsal was used; the commercial was edited from extended free-flowing conversations between Matsuko and the director/staff. It's essentially a self-directed and self-performed piece by Matsuko.

On the Grand X website ( http://www.grandx.jp/ ), you can watch commercials and special videos, as well as find recipe information and more.