On July 3rd, Dentsu Inc. and Cyber Communications Inc. (CCI) announced a joint venture with Animax Broadcast Japan (Animax), operator of the anime pay-TV channel "Animax," to launch internet video advertising on "Animax PLUS"※2, the anime video content distribution service provided by Animax※1. The service will commence on August 1, 2015. Advertising product sales will begin on July 3rd.
In this initiative, the three companies will jointly set up pre-roll video ads (video ads inserted before the main content is streamed), with Dentsu Inc. and CCI handling sales. The three companies aim to enhance the value of "Animax PLUS" as an advertising medium targeting the young demographic highly receptive to anime. They also plan to reinvest the revenue generated from this business to expand high-quality content and enhance the service.
*1 "Animax" is Japan's largest anime pay-TV channel, viewed by approximately 8.8 million households.
※2 "Animax PLUS" launched in October 2013 as a free streaming service for Animax channel subscribers. It currently streams approximately 500 episodes of premium anime content monthly. Starting in March 2015, "Animax PLUS on PlayStation"*3 was launched for PlayStation 3 (PS3) and PlayStation 4 (PS4) users, streaming anime carefully selected by Animax.
※3 "PlayStation," "プレイステーション," and "PS3" are registered trademarks of Sony Computer Entertainment. "PS4" is a trademark of the same company.
