At the 62nd Cannes Lions International Festival of Creativity* (Cannes Lions International Festival of Creativity 2015) held in Cannes, France, the Dentsu Group won a total of 21 awards.
This festival comprised three events: ① the International Creativity Festival (June 21-27), ② the Lions Health Festival (June 19-20), ③ the newly established Lions Innovation Festival (June 25-26). The festival received 40,133 entries from 94 countries and regions.
The number of awards won by the Dentsu Group in each festival is as follows:
① International Creativity Festival (Total: 17)
Cyber Category (1 Silver, 3 Bronze)
Design Category (2 Gold, 2 Silver, 2 Bronze)
Film Category (1 Silver)
PR Category (2 Bronze Awards)
Press Category (1 Bronze)
Promo & Activation Category (3 Bronze Awards)
②Lions Health Festival (1 total)
Health & Wellness Category (Bronze 1)
③ Lions Health Festival (3 total)
Creative Data Division (Gold 1, Silver 1, Bronze 1)
All three Gold Award-winning entries involved Dentsu Inc. production. The two in the Design category were East Japan Railway Company's "Let's Go, Tohoku." and the "National JOC Junior Olympic Cup Swimming Competition" (with special support from Tokio Marine & Nichido Fire Insurance). The single entry in the Creative Data category was Japan Sports Agency's "National Stadium 'Reviving Legends'".
Additionally, Dentsu Group's media agencies were involved in a total of 30 award-winning entries (5 Gold, 10 Silver, 14 Bronze, 1 Glass).
*The Cannes Lions International Festival of Creativity began as a competition for theatrical advertising films within the Cannes Film Festival and has been held independently since 1954. It is highly regarded among international advertising awards for its scale, jury composition, and the high caliber of winning entries.
Entries were judged across the following 21 categories: The 21 categories are: Branded Content & Entertainment, Creative Data, Creative Effectiveness, Cyber, Design, Direct, Film, Film Craft, Health & Wellness, Innovation, Media, Mobile, Outdoor, Pharma, PR, Press, Product Design, Promo & Activation, Radio, Titanium & Integrated, and the newly established Glass category this year.
