On July 15, Dentsu Inc. underwrote a third-party allotment of new shares by HAROiD, a joint venture between Nippon Television Network Corporation and Bascule※ that promotes businesses related to smart TVs and smart devices, investing approximately 120 million yen.
Today, the proliferation of smartphones is rapidly transforming communication with consumers initiated through television exposure, demanding innovations that bring new experiential value to television.
In light of this situation, Dentsu Inc. will leverage this investment as an opportunity to provide its unique marketing and content expertise to HAROiD's business. By supporting the development of new solutions and advertising products originating from television, Dentsu Inc. aims to contribute to the innovation of television experience value and the growth of HAROiD.
＜Investment Overview＞
Investment Method: Dentsu Inc. acquires common stock of Haloid through a third-party allotment of new shares
Investment Date: July 15, 2015
Total Investment Amount: 118,574,660 yen
＜HAROiD Company Overview＞
Company Name: HAROiD Co., Ltd.
Representative: Seiya Ando (President and CEO)
Date of Establishment: April 8, 2015
Location: Shiroyama Trust Tower 2F, 4-3-1 Toranomon, Minato-ku, Tokyo
Number of Employees: 12
Business Description: Development and provision of communication platforms for the smart TV era
*Bascule is an interactive creative company challenging new forms of expression and communication methods with the goal of creating content that delights people worldwide. Its content production across website construction, application development, and entertainment ventures is highly acclaimed, winning numerous advertising awards globally.
Dentsu Inc. News Releasehttp://www.dentsu.co.jp/news/release/2015/0715-004094.html
