The Hungarian Red Cross is running its "#LIKEFORLIFE" campaign to convey the importance of CPR (Cardiopulmonary Resuscitation). This unique initiative using Instagram was developed by Isobar Hungary, part of Dentsu Inc. Aegis Network.
In Hungary, approximately 70 people die daily from sudden cardiac arrest. Despite the fact that performing CPR—immediately compressing the chest—can save many lives even after breathing and heartbeat stop, only about 10% of the population knows how to perform CPR.
On Instagram, tapping an image you like briefly displays a heart icon to indicate a "like." The #LIKEFORLIFE video uses this tapping action to advocate for "tapping" a heart to save a life. It shows a silhouette of a person collapsing from a heart attack, prompts the viewer to tap on it, and then displays the message: "Saving a life is much easier than you think."
This campaign increased the Hungarian Red Cross's Instagram followers by 66%. Additionally, 37,000 Hungarian citizens newly obtained CPR certification—an increase of over 2,000 compared to the previous year.
Zsigmond Gondocs, President of the Hungarian Red Cross, praised it as "a simple yet brilliant idea that spreads awareness through word of mouth." Zoltan Kovacs, Managing Director of Dentsu Inc. Aegis Network Hungary, added, "We're thrilled to have contributed. Sometimes, the simplest ideas are the most effective. #LIKEFORLIFE is brought to life by people's 'likes,' just as the life of someone suffering a heart attack is given back by the resuscitation performed by another person."
