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"Asian Soccer Management Seminar" The third session was also fully booked!
The third session of the "Asian Football Management Seminar," jointly organized by Dentsu Inc. andCIES (International Center for Sports Studies), the FIFA Master management education and research institution, was held on July 13 at Dentsu Hall in Shiodome, Tokyo. The theme was "The Rapidly Changing World of Asian Football."
This seminar aims to revitalize soccerin Asia and contribute to its business development. The first session was held in May 2014, followed by the second in December, with over 1,000 attendees in total.
Approximately 600 attendees, including representatives from the Japan Football Association (JFA), J.League, various soccer clubs, and clients, packed the venue and listened intently to the speakers.

At the outset, Yoshihiro Oi, Director of the Soccer Business Division at Dentsu Inc. Sports Bureau, explained the dramatic surge in popularity recently seen in Asian soccer. He highlighted this year's key topics: JFA Vice President Kozo Tajima becoming the fourth Japanese person elected to the FIFA Council, the establishment of the Central Asian Football Association (CAFA), the hosting of the EAFF E-1 Football Championship, and the FIFA World Cup second qualifying round. He emphasized the continued expansion ofsoccer business opportunities in Asia.

Next to take the stage was Mr. Didier Dewaele, Head of Administration at the European Club Association (ECA). He introduced the history of the association, which has now grown to over 200 member clubs, and its work related toFIFA and UEFA, such as coordinating international match schedules and handling compensation issues for player injuries sustained while participating in international tournaments with their national teams. He also discussed the impact of the association's activities on Asian football and the potential for supporting football clubs outside Europe.


Introduced as "the most famous Japanese person in Vietnam," Vietnam national team coach Toshiya Miura engaged in a discussion with freelance announcer Yoshiaki Nakamura, who moderated the seminar. Miura highlighted the soaring popularity of soccer not only in Vietnam but across Asia, sharing the unique challenges and joys of being a foreign coach. Since taking the helm of the Vietnamese national team in 2014, Mr. Miura has achieved notable results, including a top-four finish in the AFF Suzuki Cup and a bronze medal at the2015Southeast Asian Games(SEA Games),which featured 1 1 ASEAN nations. He expressed his ambition to make Vietnam the number one team in ASEAN and eventually surpass the national teams of the Middle East.
Vice President Tajima delivered a lecture titled "Reexamining World Football as a FIFA Council Member." Regarding his election to the FIFA Councilin Maywith a large number of votes, he stated, " This is proof that the world recognizes Japan's long-standing serious commitment to football and the fact that both our national team and club teams have improved to a level incomparable to the past." He then outlined his three pledges as a council member: "Raising the level of soccer in Asia and the world," "Ensuring the management and governance of the AFC (Asian Football Confederation)," and "Ensuring a safe and secure environment for enjoying soccer."


First Post-Event Article: http://dentsu-ho.com/articles/1121
Preview Article #2: http://dentsu-ho.com/articles/1896
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