Hiroshima Television Broadcasting is running a project titled "THANK YOU, NEW YORKERS! WE ARE KURODA FANS." utilizing "Telebi de Funding," Japan's first crowdfunding site operated by a television station. The goal is to express gratitude to New York fans of professional baseball pitcher Hiroki Kuroda, who played for the New York Yankees for three years before returning to the Hiroshima Toyo Carp this year. Funds raised from Japanese fans via the site will be used to place a thank-you advertisement in the New York free paper "Metro US (NY Edition)" (circulation approx. 300,000 copies).