The Confederation of Asia-Pacific Advertising Associations (C4As), of which the Japan Advertising Association (JAAA) is a member, began accepting entries for the "Asia-Pacific (APAC) Effie Awards" on October 10. Under the theme "There is an Art & Science to winning," it seeks advertising campaigns (works) that effectively functioned across 33 categories. Campaigns running from January 2012 to September 2013 are eligible, with the final deadline on December 20. Entries can be submitted at www.apaceffie.comを参照.
<The Effie Awards>
An advertising industry award recognizing effective marketing activities at a global standard. It includes the Global Effie, APAC Effie, EURO Effie, MENA Effie, and over 40 local Effie awards across countries and regions.
