If you're tired from your homecoming drive, take a break with a Giant Cone!

Ezaki Glico will run its "Thank You for Your Hard Work! Giant Cone" campaign from August 13 to 17, primarily targeting drivers returning home for the Obon season.

The campaign will gift Giant Cone ice cream to tired drivers, offering them a chance to take a breather.

This is the first promotion linked to mileage data from the smartphone app "Yahoo! Car Navi." For in-store product pickup, it utilizes SoftBank's O2O solution "Ultra Customer Acquisition."

This popular car navigation app has exceeded 4 million downloads (as of June 2015). As the first free app to feature information provided by VICS (Vehicle Information and Communication System), it also includes an easy-to-understand "3D Map Mode" and a "Highway Congestion Map" specialized for displaying traffic jams and congestion on expressways.

Ultra Customer Acquisition is a one-stop system supporting everything from campaign announcements on Yahoo! JAPAN to applications, coupon issuance, and product redemption.

Drivers set their destination using the car navigation system and begin their drive. After traveling over 30 kilometers and arriving at their destination, they become eligible to enter the campaign. They then take the email sent after completing the entry form to a FamilyMart store. By issuing the coupon at the store, they receive the product. During the campaign period, the gift will be given to the first 30,000 people nationwide.

This promotion is drawing attention as an example offering insight into utilizing smartphone car navigation systems as a medium that can enter the private space of a vehicle.

Campaign site: http://promotion.yahoo.co.jp/gohoubi_giant/