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US★Hot Dog on the Go: Sizzling Hot Dogs from the Wiener Rover Racing Through NYC
Oscar Mayer, a meat processing company under Kraft Foods, announced the "Wiener Rover," a new addition to its hot dog-shaped promotional vehicles beloved by Americans for years, on National Hot Dog Day, July 23rd.
The Wiener Mobile, created in 1936 by the founder's nephew, has crisscrossed the United States for promotional purposes ever since. Six vehicles remain active today, delighting hot dog enthusiasts as their 8.2-meter-long bodies appear unexpectedly on city streets and highways.
The newly introduced Wiener Rover is a compact, approximately one-meter-long radio-controlled car designed to traverse rough terrain previously inaccessible to the Wiener Mobile. It effortlessly navigates rocky wastelands, sandy beaches, and grassy fields, delivering piping hot hot dogs.
The campaign is handled by 360i, part of Dentsu Inc. Aegis Network, which also gained attention for the "Wake Up & Smell the Bacon" alarm app that wakes you with the sound and scent of bacon frying. The Wiener Rover will first roam freely around New York City. New Yorkers can tweet their location using the hashtag #WienerRover for a chance to win a hot dog. The Wiener Rover's next destination can be tracked on Twitter, Instagram, and the official website.
Watchthe video on the official website below.
https://www.youtube.com/watch?v=0ZjPFlUI6zc
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