"The Angelic Idol" Transforms into a Devil Rohto Pharmaceutical New TV Commercial

Rohto Pharmaceutical's new TV commercial for Mentholatum's "Lip Baby Crayon," airing since August 8th, is generating buzz. It features Kanna Hashimoto from the local female idol group "Rev.from DVL," famous as the "angelic idol."

This product is a crayon-shaped tinted lip balm designed to meet the needs of today's beauty-conscious teenage demographic. All three items were newly launched on August 1st.

 

In the "Devilish Kanna" edition, Hashimoto, dressed as a devil, sings lines like "Red crayon on my lips, I want to seduce" and "I want a romantic night," displaying a different, more mature and sexy expression and mannerisms than usual. She ends by asking with her red lips, "Want to try some color?"

The brand website ( http://jp.rohto.com/lipbaby/ ) features the web version of this edition alongside the "Mentholatum Kanna" edition video for "Lip Baby Fruits."

This product is a flavored lip balm with beauty benefits, and all six items were newly released simultaneously with the crayon. Hashimoto-san, who plays a familiar Mentholatum character, takes a complete turn from her "demon" image. She sings brightly and energetically like an idol, saying things like "I want a strawberry-flavored love with plump, juicy lips," and asks with a smile, "Want to get fruity and plump?"

 

The brand site features both videos and behind-the-scenes footage from the commercial shoot.

A must-see for Mentholatum and Hashimoto fans.