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Kazunari Ninomiya becomes Detective Mr. Holmes. Solve life's troubles through your home!
Next, operator of the real estate and housing information site "HOME'S," held a press conference for the site's new commercial on August 17 at the Jiji Press Hall in Chuo Ward, Tokyo.
At the outset, President Takashi Inoue stated, "By providing the largest and best database, we aim for a world where everyone can find their perfect home." Marking its 20th anniversary this year, the company announced a complete overhaul of its promotional strategy, appointing popular group Arashi member Kazunari Ninomiya as its new image character. Explaining the choice, Inoue stated, "His overwhelming popularity and unique presence, backed by outstanding acting skills highly regarded both domestically and internationally, align perfectly with our founding vision of delivering peace of mind and joy to more users in their home search."
In the new commercials, Ninomiya plays "Mr. Holmes," a detective character modeled after the site's mascot, "Holmes-kun." At the event, Ninomiya appeared dressed entirely in brown tones: a deerstalker hat, V-neck vest, long coat, tweed pants, and leather shoes. Reflecting on the shoot, he said, "It was fun to play the role in a way closer to drama or film."
The commercial features two episodes: "Holmes Appears" and "The Couple Who Never Stop Fighting." With the tagline "What you're searching for is the future," the story unfolds as Mr. Holmes solves people's troubles through their home searches. Filmed in London, the commercial is pure, authentic entertainment. One highlight is the meticulously crafted set, featuring one-of-a-kind antique props and interior pieces. Regarding the finished product, Ninomiya commented, "It's like a scene from a movie. I hope people watch it many times."
At the venue, HOME'S introduced recommended properties matching Ninomiya's image, such as "homes with ocean views" and "homes with beautiful night views." Ninomiya, who enjoys looking at property floor plans, shared his approach to property selection: "It lets me step onto a stage I could never reach myself, even if just for a moment." He also addressed those searching for properties or facing housing concerns: "HOME'S has everything from dream properties to ones you've never seen before. I hope you'll find the perfect place for you on HOME'S. As Mr. Holmes, I want to help."
The new CM "Holmes Appears" will air nationwide starting August 21st, and "The Couple Who Never Stop Fighting" will air starting the 28th. Details can be viewed on the HOME'S website.
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