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All Work is Creative Direction. Now on Sale
Yuya Furukawa (CDC Bureau Chief and Executive Creative Director at Dentsu Inc.), who has won numerous international advertising awards and served on many juries, published the book "All Work is Creative Direction" (Sendenkaigi) on September 5th. He systematically outlined the often-vague concept of creative direction.
(B6 size, 336 pages, ¥1,800 + tax, ISBN 978-4-88335-338-5)
The role of Creative Director has been making waves in the media lately. What exactly do these people do?
The author states that the essence of their work can be most succinctly described as "Problem → Idea → Execution."
No job is unrelated to staring down a challenge, generating ideas for its solution, and producing some form of output. That's why 'All work is creative direction.'
This book distills the advertising industry's skill of "solving problems creatively" into a technique applicable to various jobs, offering content useful for all business professionals.
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