Europe-based ★ Humanitarian aid from media and companies expands amid migrant crisis

Humanitarian aid from companies like media outlets is expanding in response to the growing immigration crisis in Europe.

In the UK, influenced by the photo of a drowned 3-year-old Syrian refugee, newspapers like The Sun and Daily Mail—previously critical of refugees—are now unanimously calling on the government to act. On Twitter, #refugeeswelcome became a top trend, urging the government to accept more refugees. British TV presenter Dawn O'Porter launched the #HelpCalais campaign on Twitter, creating an Amazon wish list for essential supplies and calling for donations. In response, US consumer goods giant Kimberly-Clark donated toilet paper, tissues, and diapers. Big Yellow, a storage company, provided storage space.

The video "Most Shocking Second a Day," released in March by the international NGO Save the Children, which aims to solve problems surrounding children, depicting children affected by the Syrian civil war, is also gaining even more attention. It shows how a girl's happy daily life surrounded by family and friends is turned upside down by war, and is approaching 50 million views. (Click the image below to link to the video on the external official website)

In Germany, which has accepted the largest number of refugees, the soccer team Bayern Munich donated 1 million euros (approximately 133 million yen) to refugee projects.

Source: Ad Age
Brands and U.K. Media Respond to E.U. Migrant Crisis