Samsung signed a three-year sponsorship agreement with the NBA (National Basketball Association) worth a total of $100 million for the supply of mobile devices and televisions.
During NBA games, referees will use the company's tablets courtside to review critical plays. Fans will also be able to view game highlights and analysis on Samsung devices.
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Samsung Inks $100 Million Sponsorship Deal With the NBA
Will Provide TVs and Mobile Phones As Part of Multi-Year Agreement
Published: October 28, 2013
