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From the US! The New York Times to Introduce Branded Content
The New York Times plans to revamp its website in the first quarter of next year and introduce branded content.
Branded or sponsored content increasingly adopts formats resembling editorial articles to capture readers' attention, who often skip over conventional ads. While the New York Times also displays such "native advertising" alongside its web articles, it states it will employ unique methods to enable identification of branded content. "Our platform allows advertisers to tell their brand stories without ever confusing readers about what is advertising and what is editorial," said Meredith Levien, Vice President of Advertising (pictured). 
Levien previously oversaw the BrandVoice sponsored content program at Forbes.
Details at AdAge→ http://bit.ly/17rrAgJ
New York Times Ad Chief: Branded Content Units Coming Soon
Redesigned Times Website Will Include New Ad Units
Published: October 28, 2013
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