Dentsu Inc.'s overseas headquarters, Dentsu Aegis Network, announced on October 22 that it has reached an agreement with the shareholders of ZoneFranche SAS (ZoneFranche), a French marketing company specializing in experiential marketing and activation strategies that enhance consumer brand experiences, to acquire 100% of its shares.
In recent years, activation techniques—which cultivate customers by encouraging them to experience brand value through diverse touchpoints like marketing events, web, and physical stores—have been gaining traction. Founded in 2004, ZoneFranche has steadily captured this growing market and is now one of France's top companies in the activation field.
The company also provides integrated communication services spanning advertising and promotions utilizing digital, mobile, and social media; CRM (Customer Relationship Management) to strengthen customer relationships; and marketing activities that enhance the purchasing experience. Its innovative, high-quality services have earned high praise from leading companies both domestically and internationally.
Following the acquisition, the company will be integrated into the network of psLIVE, one of the Dentsu Group's specialized domain brands with strengths in activation. Furthermore, within the next 12 months, it is planned to be reorganized as a network base for MKTG (Headquarters: New York City, USA), one of the Group's global network brands providing lifestyle marketing.
[ZoneFranche Company Overview]
Company Name: ZoneFranche SAS
Headquarters: Paris, France
Established: December 2004
Shareholder Structure: 100% Dentsu Inc. Aegis Network after share acquisition
Revenue: €4.33 million (approx. ¥590 million) (Fiscal Year Ended December 2014)
Representative: Olivier Albert (CEO)
Number of Employees: 40
Business Description: Provides a wide range of communication services, primarily focused on activation-related business
Dentsu Inc. News Release : http://www.dentsu.co.jp/news/release/2015/1022-008419.html
