Copywriters donated 36 ad copies for Mount Fuji

On October 23rd, the Mount Fuji World Heritage National Council presented the "Fugaku Thirty-Six Copies"—created by 50 copywriters including Dentsu Inc.'s Tadashi Nakamura—to the governors of Yamanashi and Shizuoka prefectures at the 7th Mount Fuji World Cultural Heritage Council meeting held in Fujiyoshida City, Yamanashi Prefecture.

To ensure "Mount Fuji remains a World Heritage site forever," copywriters nationwide, led by Mr. Nakamura, launched an initiative this summer to contribute to Mount Fuji's preservation by "donating copy." This effort is part of the "Fugaku Thirty-Six Project," a conservation activity promoted by the Mount Fuji World Heritage National Council.

A total of 1,719 pieces of copy were written, hoping to inspire many people to think about Mount Fuji and donate. From these, 36 outstanding pieces were selected after cumulative direction by Mr. Nakamura spanning dozens of hours. The resulting "Fugaku Thirty-Six Copy" represents 36 expressions by copywriters nationwide, much like Katsushika Hokusai depicted Mount Fuji in thirty-six different ways.

On the same day, Nakamura presented the Fugaku Thirty-Six Copy to the governors of both prefectures. Commenting on this unusual donation of copywriting, Shizuoka Governor Kawakatsu quoted one of the pieces: "We've come this far thanks to the support of many people. Yet, many challenges remain in protecting Mount Fuji as a World Heritage site. Through Mount Fuji, Japan is being tested."

Going forward, the "Fugaku Thirty-Six Copy" is expected to be utilized in conservation donation boxes, posters produced by local governments, and gubernatorial speeches.

For details on the "Fugaku Sanjūroku Copies" and the "Fugaku Sanjūroku Project," visit here (official website).