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P&G's Worldwide Campaign "Official Sponsor of Moms" Returns
Procter & Gamble Japan announced tennis player Kei Nishikori and table tennis player Kasumi Ishikawa as the Japanese ambassadors for the P&G Group's global Olympic campaign, "Official Sponsor of Moms." The announcement event, "P&G Rio de Janeiro Olympics Official Sponsor of Moms Campaign Presentation," was held on November 25 at the Jiji Press Hall in Chuo Ward, Tokyo.
As a Worldwide Partner of the International Olympic Committee, P&G previously ran this campaign (known internationally as "Thank You. Mom") during the 2012 London Games and the 2014 Sochi Games. It gained global attention, notably through videos depicting the bond between athletes and their mothers. This marks the third iteration of the campaign.
President Stanislaw Besera stated, "This campaign honors mothers who have supported Olympic athletes since childhood, while also expressing praise and gratitude to mothers worldwide who wholeheartedly support their children's challenges." He revealed that the two ambassadors will appear in TV commercials themed around the bond with their mothers. Additionally, the website (My Rep: https://www.myrepi.com/ ) will feature content including private anecdotes and heartfelt messages of gratitude to their mothers. He also stated that as part of the Olympic support campaign, web videos, events, and in-store promotions will be rolled out to build excitement for the Rio Games.
The company plans to continue its support beyond Rio for the 2018 PyeongChang Winter Games and the 2020 Tokyo Games.
Sports commentator Shuzo Matsuoka, who has been appointed as the passionate cheerleader and "Official Sponsor of Moms," took the stage. Following President Besera presenting Matsuoka with his certification, players Kei Nishikori and Yuki Ishikawa appeared. The two have previously interacted, such as challenging each other's sports at the Ajinomoto National Training Center (Kita Ward, Tokyo). During the talk, they spoke about their mothers, expressing gratitude for their presence: "They're always kind and support me behind the scenes," and "They understand me best, in good times and bad." Mr. Matsuoka also emphasized the importance of mothers, stating, "Support from those closest to you builds an athlete's strength."
The two expressed feelings they usually can't voice through "A-I-U-E-O essays." Nishikori also added words of thanks to his mother when recreating his signature "camera lens sign" victory gesture. Nishikori stated, "I hope this campaign spreads and helps the younger generation feel gratitude and recognize the importance of their parents." Ishikawa added, "I hope this serves as an opportunity for people to say 'thank you' to those they usually can't express it to."
Related article:P&G Supports Athletes and Mothers Ahead of Sochi Winter Olympics with TV Commercials and Talk Shows[2014.01.29]
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